Purposeful Experiences
We must build experiences around purpose in order for them to become transformative.
From Results to Outcomes
We must create new outcome-based models that make existing result-based models obsolete.
The True Meaning of Design
To design is to develop strategies aimed at improving current situations. All through a deep understanding of what is happening around us.
Meaningful Outcomes
We must create positive outcomes for people, organisations and the environment.
My Purpose.
I connect the business environment with that of human-centred experience design in order to create solutions that are not only attractive and meaningful to users, but also opportunities for growth and value creation for the business.
A little bit
About Me.
I am Daniela Bautista, a human-centred solutions designer who blends the empathy and understanding of experience design with the principles of business management.
Innovation is what I live for.
I believe in the power of innovation to connect, spark emotions and achieve results that generate real value.
I have just finished my master's degree in Customer Experience & Innovation in Madrid.