Hey!

I am Daniela Bautista

Expert in
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Purposeful Experiences

We must build experiences around purpose in order for them to become transformative.

From Results to Outcomes

We must create new outcome-based models that make existing result-based models obsolete.

The True Meaning of Design

To design is to develop strategies aimed at improving current situations. All through a deep understanding of what is happening around us.

Meaningful Outcomes

We must create positive outcomes for people, organisations and the environment.

My Purpose.

I connect the business environment with that of human-centred experience design in order to create solutions that are not only attractive and meaningful to users, but also opportunities for growth and value creation for the business.

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A little bit

About Me.

I am Daniela Bautista, a human-centred solutions designer who blends the empathy and understanding of experience design with the principles of business management.

Innovation is what I live for.

I believe in the power of innovation to connect, spark emotions and achieve results that generate real value.

I have just finished my master's degree in Customer Experience & Innovation in Madrid.

Portfolio

The projects I am proud of.

Companies

I have collaborated with.