About me.
Hey, Hola, Bonjour, Ciao, Olá, Hallo, Cześć, 你好, 今日はI'm Daniela! h6>
Originally from Bogota, Colombia, I have always had a genuine desire to go further and venture into unknown lands. That's why I decided to go out and explore everything the world had to offer and in the last 4 years I've lived in 5 different countries and 6 wonderful cities that have allowed me to find what really moves me and what I'm passionate about.
I like to tweak, improve and make things more efficient by thinking up systems or designing new experiences and ways of doing things. Designing innovative solutions is about seeing and understanding, rather than just doing, doing and doing.
My results are measured by what I bring to the lives of users and for me success is about sharing my vision with the world.
I am a true believer that we have a responsibility to build businesses around relationships and that this is the only way to grow and achieve the results we want.
- Collaborated with Special Projects Coordinators and Managers to deliver exceptional experiences for executive program students.
- Proactively engaged with students throughout their journey to align efforts with program goals and improve student satisfaction.
- Leveraged student feedback and my experience to drive internal improvements and ensure program excellence.
- Played a key role in preparing and supporting business presentations for corporate clients and program delivery.
- Built and maintained cross-functional relationships with commercial, academic, IT, administrative, and facilities teams to ensure seamless program delivery and meet student expectations.
Area101 is a community formed by and for innovation leaders that currently has +200 collaboration-oriented executive profiles from diverse industries that actively participate in a trusted environment to provide and receive value, connecting with peers and ecosystem players, learning from their experiences and knowledge, and accelerating the resolution of their challenges through a personalised approach seeking to impact society.
I served as the leader of the innovation community and was responsible for its growth and development:
- Successfully established, planned, and executed effective communication and social media strategies that resulted in a 500% increase in the Area101 community and a 120% increase in the 101innovation community.
- Provided highly engaging text, image, and video content for social media that boosted engagement rates by 65%.
- Monitored and analysed feedback from community members and reported my findings, ensuring the community's needs and concerns were addressed.
- Actively participated in events and sessions with the community to foster connections, share knowledge, and promote innovation within their organizations.
- Remained up-to-date with the latest trends in open innovation to continuously provide valuable insights and support to the community.
This master’s program takes a close look at human-centered design, and how to find innovative ways to deliver value to the customers.
It is composed of four pillars: Business, Technology, Human-Centred Design and Innolabs.
Business
How consumer insights drive impactful business decisions. Understand the big picture.
Technology
Leveraging the latest technologies to enhance the customer experience and imagine a future that does not yet exist.
Human-centred design
Desirability and human factors to create the right thing, in the right way for the right people.
Innolabs
Hands-on, cross-functional Innolabs for teamwork in areas such as creative process, adaptive leadership, prototyping, design thinking and insights.
- Proposed website modifications leading to an increase in customer ratings of overall website by 4 points on a scale of 5; analysed website traffic to identify deficiencies in customer experience.
- Executed more than 10 advertising campaigns within client budgets; collaborated in designing, developing, and executing ads and worked with strategy team to improve conversion metrics by 15%.
- Built, maintained, and developed digital relationship with Primax Colombia's online communities, growing by 35% in the first half of 2021.
- Tracked campaign performance and monitored engagement levels. Implemented strategies to drive metrics, achieving a 30% increase in user engagement.
An officially recognised French higher education degree (grade de licence) in the field of international business and business administration, with a strong focus on management and marketing.
- Major in Innovation Management & Entrepreneurship.
- ERASMUS exchange at Università Bocconi.
- Achieved personal and team qualitative and quantitative targets, kept CSAT and ASA in line with the company's requirements and always scored above 85% in performance audits.
- Established long-lasting relationships and engaged customers by going the extra mile and scored an average of 4 on CSAT.
- Identified customer needs, clarified information, researched each issue and provided timely solutions with an average resolution time of 2 minutes.
- Generate client leads to buy, sell, and rent property.
- Determining clients’ needs and financials abilities to propose solutions that suit them.
- Counsel clients on market conditions, prices, and mortgages.
Support and assistance to minors who are victims of social exclusion in Catalonia.